2011 TMCA Compass Award

Allegory Studios and Nussbaum win 2011 TMCA Compass Award

Allegory was honored with Nussbaum, an Illinois trucking company, as a recipient of an Award of Excellence in the multi-media category of TMCA’s 2011 Compass Awards. The TMCA (Transportation Marketing & Communications Association) Compass Award is the highest level of professional acknowledgment in the marketing and communications field of the transportation industry. The competition honors the best examples of thought leadership, strategic management, creativity, and successful solutions within the industry.

A three-part multi-media campaign featured a series of Case Study videos, a newly enhanced website, and an email campaign that effectively conveyed Nussbaum’s commitment to innovation and excellence through customized dedicated transportation solutions.

As a result of the campaign, Nussbaum has been successfully positioned as a trucking company that provides value and delivers results for customers. Since the campaign launch, there have been nearly 2,500 impressions to the case study page, with each video being viewed hundreds of times by new and existing clients. Nussbaum has significantly expanded its business through developing new solutions for its existing clients and beginning operations with ten new clients.