cynthia's blog

Build Your Brand Workshop Intensive

FEBRUARY 3, 2011
Roll-up your sleeves for an intensive one-day do-it-yourself workshop on building an authentic brand story. Facilitated by Cynthia Forstmann, award-winning brand strategist and Allegory co-founder, this workshop is ideal for business owners and creative teams and teaches participants how to build a compelling brand for their organization through the power of storytelling.

Building an Employment Brand that Engages

January 13, 2011
Storytelling is an art that connects people at a deep, emotionally charged level. When we use a story as the blueprint for employment branding, we can create communications that align, engage, educate, and recruit-quickly moving goals from the head of the leader to the hearts of the team.  
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