Caregiver
You scored highest for the CAREGIVER archetype.
Making people a priority.
The Caregiver archetype is compassionate and generous; their meaning comes from helping others. Consistent and trustworthy, they offer a high level of customer service. Caregiver can also be applied to brands that help people take care of themselves.
Nordstrom’s reputation for personal service is second to none. Their culture empowers every employee to truly care for the needs of the customer. Luxury carmaker Volvo is less about flash and more about taking care of your family. Campbell’s soup gives us warm scenes with Mom serving a piping hot bowl of wholesome soup.
The Caregiver tone is warm and welcoming. Their words are often instructive. Imagery may focus on people and graphics and fonts may have softer edges.





