Explorer
You scored highest for the EXPLORER archetype.
Crossing boundaries.
Explorer brands understand that there are no limits to becoming and no end to learning. The cultivate experiences to stretch and grow, opportunities to step out of life and into living. Independent and self-directed, explorers enjoy individualist pursuits. Inherently non-conformist, they value freedom and innovation. They seek out a better world and the ability to align inner needs with outer realities. Explorers are ahead of their time and often appeal to youthfulness.
Starbucks lets you experience coffees of the world right at your corner store and will customize your drink according to your preference. Or think of the United States of America and the rallying cry of “Go west young man!”
Explorer language is active; these brands are on the go, learning through experience. Their look is rugged and individual.
