our story
Introducing Allegory
As two sisters from a family of ten children, Theresa Agresta and Cynthia Forstmann, learned how to speak up when they had something to say, and how to listen carefully when something was being said.
As seasoned marketing professionals, they joined forces in 2001 to create Allegory.
Key to Allegory's approach is our pioneering work using archetypes to build powerful brand stories. Through a collaborative process, we help clients uncover and align these universal stories with business plans and communication strategies to assure exceptional messaging, integrated strategies and well-executed campaigns.
Jerry Nichols joined Allegory in 2009 as a partner and head of Interactive, expanding Allegory’s expertise to include a ROI-based methodology for web development that greatly increases client successes online.
Our team of fun-loving creators oppose doing the same thing twice; they bring their inspirations and expertise to a full-spectrum of marketing activities, including brands, websites, search, advertising, design, public relations, and corporate communications.
Jerry Nichols joined Allegory in 2009 as a partner and head of Interactive, expanding Allegory’s expertise to include a ROI-based methodology for web development that greatly increases client successes online.
Our team of fun-loving creators oppose doing the same thing twice; they bring their inspirations and expertise to a full-spectrum of marketing activities, including brands, websites, search, advertising, design, public relations, and corporate communications.
