Allegory Studios and Walking Mountains Science Center Recognized Among the 2011 ReBRAND® 100 Global Winners
Vail, Colorado — Walking Mountains Science Center was named one of the world’s most effective rebrands in the seventh annual REBRAND 100® Global Awards. This prestigious accolade is the highest recognition for excellence in brand repositioning and is the first and only global program of its kind. Allegory Studios led the rebranding of the former Gore Range Natural Science School to reposition the organization as a national model for public-private partnerships in outdoor science education. Timed with the groundbreaking of the non-profit’s $10 million campus that will seek LEED Platinum certification, the project included a new name, tagline, logo and positioning, as well as a website redesign, advertising, email newsletters, signage and printed collateral.
Allegory Studios and Walking Mountains Science Center
Recognized Among the 2011 ReBRAND® 100 Global Winners
“The new brand reflects their personality and their educational philosophy,” says Cynthia Forstmann, Allegory Partner and Brand Strategist, “It’s a story that captures the joy of learning in nature, the innovation of place-based education, and the importance of stewardship.”
This is Allegory’s second ReBRAND award. The firm was recognized in 2009 for it work with a NY-based client, CsARCH Architecture | Construction Management (www.csarchpc.com).
“These projects are collaborations that represents high-level strategy and creative execution,” says Forstmann, “We are thrilled to have our work recognized on a global scale.”
“It wasn’t an easy task to shortlist the showcase projects,” said Sajag Patel, Managing Director and Principal Creative, Breathe Branding in United Arab Emirates and 2011 juror. To select winners, a new, international panel of multidisciplinary experts convenes yearly to review the best of the submissions. They consider “before” and “after” representations of brand transformations with written summaries.
Emphasis was on executed strategy that made an emotional connection and met the stated objectives and needs of the identified customers and prospects. Jurors were unaware of the brand strategists’ name and size when reviewing the projects. Consequently, a small consulting firm had as much opportunity to be selected as did global organizations with exponentially greater budgets.
Over 32 industries and 34 countries are represented among the 2011 winners. They ranged from Australian Diabetes Council to luxury car brand, Audi, United States Mint, Brazil’s GrupoBoticario, and Amrop, a Belgium-based global search firm. Some of the competing branding consultants included FutureBrand, Interbrand, MetaDesign, Siegel+Gale, in addition to in-house teams, small agencies, and representatives of multinational corporations and non-profits.
2011 jurors included Marty Neumeier, Director of Transformation, Liquid Agency and author of Zag and The Designful Company; Fred Gelli, Creative Director and Partner, Tátil Design de Ideias in Brazil; Janelle James, Vice President, Account Director, Leo Burnett Worldwide; Chris Butler, Vice President, Newfangled; and Inese Silina of Nike Golf Global Brand Design.