Ruler

You scored highest for the RULER archetype.

Take control and lead.


Rulers know how to get things done. They enjoy leadership roles and act in a commanding, authoritative manner. Relationships are defined, as are policies and procedures. Politically savvy and often patriotic, they appeal to the desire to be successful and important.

Budweiser. The king of beers makes no bones about the position in the beverage industry. And travelers – “Don’t leave home without it,” says American Express.

Rulers speak authoritatively and often give orders. Their image is well defined, solid, and polished.