speak
Allegory’s partners share their expertise and best practices on storytelling, brands, online marketing and more with executives and marketing professionals through engaging seminars and workshops. Current topics include the following, or we can customize one for your group.
Build Your Brand & be Found Online
1 hour
Web design and search strategies combine to turn your website into a profitable lead-generation and sales tool. Learn best practices for building web traffic through search engine optimization and online marketing – and how to turn hits into conversions with site design and architecture that immediately connects prospects. This session will cover website optimization (site-wide, on page and link building), as well as social media marketing.
Web design and search strategies combine to turn your website into a profitable lead-generation and sales tool. Learn best practices for building web traffic through search engine optimization and online marketing – and how to turn hits into conversions with site design and architecture that immediately connects prospects. This session will cover website optimization (site-wide, on page and link building), as well as social media marketing.
Build Your Brand Workshop Intensive
2 days; limited to 20 people
Roll-up your sleeves for an intensive two-day do-it-yourself on building an authentic brand story. Through hands-on activities and professional assistance, participants will discover what archetypal or universal stories are active in their organization's culture and learn how to use these to create memorable brand messages that motivate prospects and engage employees. Workshop includes participation in the Kenexa Cultural Insight Survey (KCIS)™ and the Professional Report.
Topics covered through this workshop include:
Topics covered through this workshop include:
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How to use storytelling as a framework for communications programs;
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Looking at your organization through a cultural perspective;
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Building organizational, archetypal and target audience profiles;
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Creating brand language including company names, taglines, beliefs and positioning statements; and
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Developing a blueprint for visual elements of a brand including fonts, colors, logo artwork and imagery.
Integrated Strategies: Telling your story online, in print and in the media
1-2 hours
With more and more marketing avenues online and off, business owners struggle with decisions of where to invest limited resources of budget and time. Learn eight principles for building an integrated and multi-faceted marketing strategy, including audience profiling and how to reach them, message/content development, budgeting, and tracking success.
What’s Your Story?
What’s Your Story?
Building Communications Programs that Engage and Excite
Creating Messages that Capture your Spirit and Speak to the Heart
1-3 hours
Storytelling is an art that connects people at a deep, emotionally charged level. Based on the work of Carl Jung, this interactive session will help participants discover what universal stories – or archetypes – are active in their organizational culture. They will learn how to use a story as a creative blueprint for communications that align, engage, educate, promote and recruit – moving goals from the head of the leader to the hearts of the team.
