Website Design & Development

All roads – online and off – lead your prospects here.

Does your online presence represent you? Is it a continuation of your brand experience? Is it designed to engage new prospects, nurture leads, and close new business? Can it be easily accessed from desktops to mobile devices? It is easily found through search engines?

As powerful sales tools, a strategically built website considers:

  • Your prospects: how they search for you and what they need;
  • Your goals: calls to action and content lead prospects through a sales funnel.
  • Your brand: it’s telling the same story your people, products, services and actions do.

Web Requirements

Allegory works with you to design and build the right web platform for your business.

To create Web Requirements, we will:

  • Review your current site — what works or doesn’t;
  • Analyze competitor sites;
  • Confirm business goals and how the website fits in the plan;
  • Identify audiences, content, and functionality;
  • Create the Information Architecture (site organization);
  • Recommend technical integrations from a Content Management Systems to HubSpot Inbound Software to E-commerce and more;
  • Recommend Search Engine strategies; and,
  • Detail budgets and scheduling.

Web Design and Development

Once a web plan is in place, we manage the build-out of your website.

This build-out includes:

  • Selection of design templates and/or custom design;
  • Content development – pages, blogs, videos, infographics and more;
  • Photography and other imagery;
  • Social media integration;
  • Calls to action and landing pages;
  • Technical development; and,
  • Testing and launch.
  • This has been one of the best investments I have made in my business! Allegory helped capture our brand story and express our vision.  At the time, I didn’t totally understand why branding was so important. Now I know and refer back to the materials we created all the time for all our advertising and correspondence.

    Theresa Stelter Hillcreek Designs
  • On Elements Day Spa’s behalf…the best thing we’ve done!! Such great inspiration was born here, I highly recommend it to everyone!!!

    Laura Cassidy Anzalone

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