archetyping

Uncover Meaning. Inspire Success.

Archetypes touch us at an unconscious, instinctual level and exert profound influence on our motivations and actions. The KCIS (Kenexa Cultural Insight Survey®) is a groundbreaking, scientifically validated measure of an organization’s culture in terms of archetypes — the organization’s stories, symbols, patterns, and themes. Allegory is proud to be among a select few organizations certified to administer this online survey tool.

The KCIS® assesses twelve organizational archetypal patterns measuring the collective cultural perceptions shared from the top desk to every desk. This instrument can be applied to every employee or a significant representative sampling of each sub-set. The survey can also be set-up to evaluate similarities and differences in perception between divisions, job levels and more.

archetypal wheel graphic

Archetypes can help provide a roadmap to a three-way alignment of employee beliefs, organizational identity, and organizational strengths—on the way to new horizons and unprecedented success.
 

Our Archetyping services include:

  • Administration of the KCIS®
  • KCIS® Professional Report detailing survey results
  • Series of focus groups with key stakeholders to select archetypal profile
  • Organizational Belief Statements
  • Organizational Positioning Statement
  • Organizational Overview Statement
  • Internal launch to communicate archetypal profile
  • Ongoing internal and external communications programs
     

Understanding which archetypes are active in your
organization can help you:

  • Recruit and empower effective leaders;
  • Measure the values that capture the real commitments of a team;
  • Create a positive future vision that resonates with employees;
  • Discover and maintain a compelling brand or public identity for the entire organization or particular products and services;
  • Facilitate the smooth growth of its client or membership base;
  • Spread its message to new regions and industries;
  • Improve internal communications;
  • Assist in the development of products or services;
  • Assess change readiness; and
  • Implement smooth mergers and acquisitions.

    Which archetypes are active in your organization?
    Take a quick 10-question survey to see how you score.