archetyping
Archetypes touch us at an unconscious, instinctual level and exert profound influence on our motivations and actions. The KCIS (Kenexa Cultural Insight Survey®) is a groundbreaking, scientifically validated measure of an organization’s culture in terms of archetypes — the organization’s stories, symbols, patterns, and themes. Allegory is proud to be among a select few organizations certified to administer this online survey tool.
The KCIS® assesses twelve organizational archetypal patterns measuring the collective cultural perceptions shared from the top desk to every desk. This instrument can be applied to every employee or a significant representative sampling of each sub-set. The survey can also be set-up to evaluate similarities and differences in perception between divisions, job levels and more.
The KCIS® assesses twelve organizational archetypal patterns measuring the collective cultural perceptions shared from the top desk to every desk. This instrument can be applied to every employee or a significant representative sampling of each sub-set. The survey can also be set-up to evaluate similarities and differences in perception between divisions, job levels and more.

Archetypes can help provide a roadmap to a three-way alignment of employee beliefs, organizational identity, and organizational strengths—on the way to new horizons and unprecedented success.
Our Archetyping services include:
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Administration of the KCIS®
- KCIS® Professional Report detailing survey results
- Series of focus groups with key stakeholders to select archetypal profile
- Organizational Belief Statements
- Organizational Positioning Statement
- Organizational Overview Statement
- Internal launch to communicate archetypal profile
- Ongoing internal and external communications programs
Understanding which archetypes are active in your
organization can help you:
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Recruit and empower effective leaders;
- Measure the values that capture the real commitments of a team;
- Create a positive future vision that resonates with employees;
- Discover and maintain a compelling brand or public identity for the entire organization or particular products and services;
- Facilitate the smooth growth of its client or membership base;
- Spread its message to new regions and industries;
- Improve internal communications;
- Assist in the development of products or services;
- Assess change readiness; and
- Implement smooth mergers and acquisitions.
Which archetypes are active in your organization?
Take a quick 10-question survey to see how you score.






