In Archetypes, Hero

We all have one.

Some are disguised as Spider Man. Others, like Gandhi prefer to come-as-they-are. Often, they fight for the underdog.

Heroes bring out the best in us.

We are inspired by them – both by who they are and what they stand for.

Hero stories are part of every ancient and modern culture.

And the hero’s journey can become a powerful structure through which to tell your story.

Curious if your organization has Hero qualities? Take our archetype quiz to uncover your organization’s archetypal identity!

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