We all have one.
Some are disguised as Spider Man. Others, like Gandhi prefer to come-as-they-are. Often, they fight for the underdog.
Heroes bring out the best in us.
We are inspired by them – both by who they are and what they stand for.
Hero stories are part of every ancient and modern culture.
And the hero’s journey can become a powerful structure through which to tell your story.
Curious if your organization has Hero qualities? Take our archetype quiz to uncover your organization’s archetypal identity!