In Branding, Events

Theresa Agresta will be presenting a talk titled “Brand With Impact” for a seminar series offered by the Saratoga County Chamber of Commerce and the Saratoga Economic Development Council this August. Members of both organizations are eligible to join. Please contact each respective organization for more information about registration.

August 15th, 2012
9:30am – 12:00pm
Saratoga County Chamber of Commerce

Do you want to create strong brand and marketing messages that drive results for your business? Learn how to use the power of your culture. Shift your focus from “what we sell” to “why we do it” to craft emotional messages with impact.

This interactive presentation will illustrate an easy method for creating brand messages using storytelling. You will focus on your own organization as you learn:

  • How the most recognizable and successful brands apply the power of archetypes to build awareness and loyalty;
  • How to apply those principles to marketing strategies that truly differentiate you from competitors; and,
  • How to motivate everyone at your organization to tell your story with passion – on the phone, in the shop, at trade events and social gatherings, and even on elevators.
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