In Archetypes, Branding, Innocent


An Innocent Archetype Lemonade Recipe

Tangy, sweet, and refreshing. One sip of fresh homemade lemonade sparks memories of breezy summer days spent poolside and nights passed amidst the giddiness of the carnival that’s in town.

Everyone can reminisce about lemonade stands set up on street corners and nothing could compare to that feeling of counting up your five dollar profit at the end of the day, as if you were rich as a king.

Like the Innocent Brand Archetype, lemonade itself is so simple. Water, sugar, and lemons. That’s all that’s needed to create such an uplifting treat.

As we dream of summer days, we thought it appropriate to share some of our favorite recipes for lemonade. Try them out! And allow yourself to return to a time of innocence, when everything was simpler and you looked upon the world with a childlike fascination (if only for long enough to enjoy a glass!)

Good Ol’ Fashioned Lemonade

Mix all ingredients:

  • ½  cup boiling water
  • 1 ½ cups sugar
  • 1 tbsp. grated lemon rind
  • 1 ½ cups fresh squeezed lemon juice
  • 5 cups cold water
  • Lemon slices (for garnish)

Refreshing Mint Lemonade


  • 2 cups granulated sugar
  • 2 cups freshly squeezed lemon juice
  • 6 cups cold water
  • ½ cup fresh whole mint leaves

Combine sugar and 2 cups of the water in a saucepan, bring to a boil. Stir until sugar is dissolved, let cool. Add lemon juice and the remaining 4 cups water in a large pitcher. Add simple syrup to taste. Stir in mint leaves, refrigerate and serve over ice.

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