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Steps to More Effective Writing and Storytelling Courtesy of George Orwell While George Orwell’s lasting impressions on the modern world are his novels Animal Farm and 1984, he was also a [...]

An Archetypal Brand Analysis Google Chrome vs. Apple Google Chrome Why is it that after every Google Chrome commercial I see, I feel like I need a group hug with my parents and shih tzu? In [...]

The Revolutionary Archetype The case of Red Bull The revolutionaries at Red Bull are at it again, jumping out of space capsules, defying the laws of gravity with supersonic free falls and wacky [...]

Permission Based/Inbound Marketing So we’ve been drinking a little bit of Kool-Aid these days over here at Allegory Studios. What has us so excited?  The opportunities for us and for you [...]

Allegory recently completed a project to brand Nussbaum Transportation’s Mobile Maintenance Unit.  Take a look: Are you interested in a branding project or an audit of your current brand?  [...]