In Web Design

We’ve been super busy at Allegory over the past few months and we’re finally able to share all of our hard work! In recent months we’ve launched seven, yes seven new websites! From luxury oriental rugs and financial planners, to destination management services and a yoga festival, Allegory has been building websites, uncovering archetypes, designing logos, strategizing inbound marketing plans and learning about new industries across the country.

Check them out!

Eagle YogaFest

The story: This year, Eagle, CO was host to an inaugural, community-oriented yoga festival. Allegory teamed up with Yvonne Schwartz of Yoga Off Broadway to pull together a beautiful logo, website and advertisements designed to inspire people from all over the country to “Come. Shine. Soar.” in the mountains! We were thrilled to provide our services pro bono in support of Girl PowHER, a program that helps adolescent girls gain mindful awareness, bolster self-esteem and stay engaged in school through healthy activities, community service and positive mentorship.

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True Living Financial

The Story: Adam McNeill, formerly of McNeill Financial Group, has been on an exciting journey with Allegory Studios. Adam first came through a branding workshop at our Saratoga Springs, NY office and then was inspired to start a full rebranding of his financial planning firm. Allegory worked with Adam to uncover his Explorer and Sage archetypes from which True Living Financial was born! With a new logo, business cards, website and launch party planned, True Living Financial is ready to set sail!

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Purposeful Natures

The Story: Over the past two decades as Dr. Kim Langmaid has worked with conservation professionals, environmental educators, natural resource agencies, and rural communities she discovered a lack of leadership resources aligned with natural systems and the inherent creative wisdom and beauty of nature.  Purposeful Natures is Kim’s response to help fill this gap and cultivate leadership inspired by nature. Allegory created the logo and website where she shares her continuing work.

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Destination Services Corporation (DSC)

The Story: DSC is a long-time client of Allegory; they are a destination management company that creates memorable experiences for corporate guests across Colorado, Utah and Lake Tahoe. The DSC website redesign represents a foundational part of an Inbound Marketing program we are building with a focus on creating and nurturing new business leads. The site — connected to HubSpot’s software platform– includes robust blogging functionality and multiple calls to action on every page. We will continue to maximize DSC’s investment through the creation of content that educates and inspires prospects and clients and ongoing optimization strategies. We dub it a success!


Reinhart & Associates

The Story: Allegory has enjoyed a long-standing relationship with our bookkeeping and accounting firm, Reinhart & Associates. It was great to spend time peeking under the hood with the whole team as they merged with Champlain Wealth Management and added staff and services to their family of companies. With a new brand story, family of logos, website, videos, and collateral they are ready to tackle any marketing challenge!


The Wesley Community

The Story: The Wesley Community is well known in the Saratoga, NY region and beyond for the superior level of skilled nursing care it offers aging residents. But what many people don’t know is that The Wesley Community brings a broad scope of services to people of all ages, from infants to the elderly. The new website Allegory designed, complete with five testimonial videos, shines a light on six distinct offerings available to our entire community.

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Dr. Eliza Klearman

The Story: Dr. Eliza Klearman is Naturopathic Doctor and Acupuncturist who needed a new website to support a growing business. In addition to promoting her services, the new web presence includes a blog through which she can share her expertise and cutting edge information and an online store where she can sell her signature supplements to people out of the area. The site will support the creation of accounts where she will also sell programs and online learning activities.

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