In Inbound Marketing, Marketing Strategy, Social Media Marketing

What is a Tweet Chat?

tweet chatTweet Chats are virtual meetings held on Twitter. They are a gathering of “tweeps” who share similar interests. Tweet Chats often meet at set days and times and are identified by a hashtag.

Why join a Tweet Chat?

Tweet Chats are a self-fulfilling prophecy. If you hold one, you’ve proclaimed yourself an expert on the topic. If you join one, you’ve proclaimed that you belong in that “community.” Tweet Chats are a PR and Marketing tool that can help develop an audience, gain new followers, win new customers and increase social media visibility.

Tweet chats are completely open to the public. This makes them a great opportunity for students to connect with the pros, pros to connect with other pros, or pros to connect with clients. Simply, it’s a meeting of the minds from all around the world.

Tweet chats are also a great way to tap into target audiences. There are tweet chats on everything from scrapbooking and bird watching to surgical procedures and wine tasting. People go to them to ask questions, socialize with fellow community members, and learn from experts.

The basics

  • A host (often a company or blogger) will run the chat
  • There will be a common hashtag (#brandchat, #SEOChat etc.)
  • The host will share around 5 questions over 30min-1hr
    • Chats are usually during the lunch hour or after work hours
    • The questions will all relate to one topic or one case study
      • Examples: “How to talk SEO with clients;” “Analyzing Nike’s Brand;” “Utilizing LinkedIn for business.” 

Digital Marketing6 Steps to Tweet Chat stardom

1. You’ll need a Twitter account

  • You can choose between a personal or company account. Different chats make for different situations.

2. Log in to a free Tweet chat website.

You can follow the conversation directly from Twitter but these other sites are designed around the quick speed of a chat and inhance the experience.

  • You will log in to these sites and “Grant access” to your Twitter account (you will be prompted to do so).
  • These sites will automatically add the hashtag to any of your Tweets and will track the conversation flow for you. (Tip: Because they add the hashtag for you, don’t make the mistake of typing it out – you’ll just send out a tweet with two of the same hashtags)

3. Follow the hashtag

In your site of choice, type in the hashtag that is associated with the chat you would like to join

  • Near start time you will see the “host” announce the beginning of the chat
    • Example: @AllegoryStudios: Hello! I am your host for today’s #brandchat. Watch for Q1 soon! RT questions so your followers can join!

4. Introduce yourself

Once the host has announced the beginning, introduce yourself just as you would at a meeting

  • Example: @cforstmann: Hello! I’m Cynthia joining from Eagle, CO on behalf of @AllegoryStudios, a branding and marketing firm #brandchat
  • A good host will welcome you to the chat and give you any further instructions if necessary

5. Follow the lingo.

Here’s the tricky part. Questions and answers are sent out in Twitter language

  • Q1 = Question 1; Q2 = Question 2 etc.
  • A1 = A person’s answer to Q1; A2 = A person’s answer to Q2 etc.

6. Listen, participate, and chat!

On your first time in, feel free to just “listen.” You can use Twitter or one of the Tweet Chat websites to follow the hashtag without participating. Here you can pick up on how the conversation flows and see how easy it is to join in!

Insider insight: Allegory’s Tweet Chat Tips

  • Always introduce yourself when you arrive and thank the host before you leave
  • Make sure you are ending all of your tweets with the hashtag
  • Retweeting the questions a) shows the host you value the chat and want to share it b) opens up the chat to all of your followers
  • Retweeting posts of another user is how you show you support their statements.
  • There is room for debate, but keep it professional. Don’t engage with rude people.
  • It is not okay to market your own services in a Tweet Chat. Instead, you demonstrate through your answers your expertise (and then have your company’s website or Twitter account in your Twitter bio)
  • If you plan on being active in the chat, it might be a good idea to send out a tweet beforehand warning your followers
    • Ex: Hi followers! Sorry for the tweets to follow. Joining #brandchat for the next hour, hop in if you’re interested!
  • Tweet Chats are a great place to ask questions. If you’re in a LinkedIn chat, feel free to say, “I’m struggling to find relevant groups, anyone have suggestions?”

Need more help with Twitter? Check out this great article “The Complete Guide to Twitter Lingo.”


Recommended Posts
brand guide to pinterestbranding and SEO