In Archetypes, Branding, Lover

Do you like Pina Coladas and getting caught in the rain? And the feel of the ocean and the taste of the rain?

Sounds like your Lover Archetype may be ready for some romance. Check out nine faces of the Lover below and how they show up through brands you’ll recognize. And just try to stop humming the Rubert Holmes’ Escape lyrics for the rest of the day! Enjoy!

Curious if your organization has Lover qualities? Take our archetype quiz to uncover your organization’s archetypal identity!

Allegory Studios-Infographic-Lover

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