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Marketing Mastery Workshop SeriesMarketing Mastery: Tools to build your brand and promote your business

Allegory Studios, a brand development and inbound marketing firm in Saratoga Springs, New York, is launching a new workshop series called Marketing Mastery. The seven-class series will be fun, “power hour” morning sessions from 8:00 a.m. – 9:00 a.m. every other Tuesday starting June 10th at the firm’s office, 433 Broadway, Suite 203, Saratoga Springs, New York.

Designed with the area’s small businesses in mind, the workshop series covers branding, company culture, target audience, graphic design, social media marketing, inbound marketing and website best practices. Each session is structured to ensure attendees walk away with tangible to-dos that can be applied to their own businesses.

The Marketing Mastery Classes

  • June 10 – Branding 101
    Build a compelling brand for your organization through the power of story telling.
  • June 24 – Company Culture
    What are Archetypes? Find out yours and learn why knowing it can help your business.
  • July 8 – Your Target Audience
    What are you saying and who are you saying it to? Define your Buyer Personas and make confident marketing decisions.
  • July 22 – Logo Design and Brand Standards
    How do graphics and images align to create powerful impressions? Uncover the best practices for your logo and brand.
  • August 5 – Social Marketing Platforms
    Do you need a Facebook page? Should you be pinning and tweeting? Find out which platforms are best for you.
  • August 19 – Inbound Methodology
    What is Inbound Marketing? See how sharing content can help build your business.
  • September 2 – Website and WordPress
    Make the fastest growing platform for small businesses become your secret weapon for success.

Attendees can choose to purchase all seven sessions at a bulk price of $285 or pay $45 per class. Seats are limited and early registration is recommended. To register, please contact Julia Ingersoll,, call (518) 580-1987 x 102. For more information visit

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