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Long-tail, short-tail, SEO, PPC…keyword strategy has a language of its own, and it can seem overwhelming to a lot of businesses. So they just don’t bother. But if you aren’t doing at least some [...]

Contrast all of this with the Starbucks’ Explorer archetype. Those of you true-to-self Explorer’s will automatically say Starbucks is better, more authentic, and even more fulfilling. You [...]

It’s been a busy year so far at Allegory Studios. With so many new opportunities, we wanted to keep you in the loop and share how we’re focused on building our skills and finding new ways to help [...]