Blog

Allegory is excited to announce two recent awards presented at the 2017 Capital Region MARCOM Awards for excellence and achievement in the fields of marketing and public relations. Allegory was a [...]

Human beings have been communicating with pictures since we lived in caves. I’ve had the chance to explore some of these caves in the Southwestern United States marveling at the ancient [...]

We built Allegory around this idea – that the stories that capture your underlying passions, purpose, and the whys and hows of your organization – are the story. And when we can articulate THAT [...]

Reaching the finish line and hitting ‘publish’ is an accomplishment to be proud of. But if that’s all you do, you might as well throw away money. Failing to follow-up a blog or another product of [...]

What will you be doing differently in 2017 to close more deals? It’s time for a game-changing differentiator. Learn how to combine the proven Sandler Training sales methodology with [...]

Allegory is excited to announce the promotion of Julia Ingersoll to Communications Manager. In this position, Ingersoll will manage brand, public relations, inbound marketing and copywriting [...]

A website is like a home. It has a unique address, provides a window into what is most important to a company, and builds a relationship with everyone who enters. The User Interface (UI) and the [...]

Close your eyes. Picture yourself in your car, heading down the highway. You could be starting your commute to work, a long trip, or just running an errand. As a trucking executive, you’re [...]

“Start With Why?” and Develop your Brand and Culture Theresa Agresta has been invited to host a Leadership Saratoga class, Strategic Communications, on April 6, 2016. Kicking off [...]

Up Your Transportation Industry Marketing Game with Meaningful Content In the marketing world, it sometimes seems like only the “sexy” industries can win. Food, fashion, and exotic travel – they [...]

You know you need a website. But do you really know why? The way websites are used, and what we expect from them, continues to evolve at an almost immeasurable speed. But, in case you need a [...]

Light travels at a speed of 186,000 miles/second. That’s 671 million miles/hour. The public relations industry? It’s that… x2.

Lessons from the State of Inbound Report Every year, HubSpot, a company with an inbound marketing and sales platform, surveys thousands of marketing and sales professionals for its State of [...]

List of Tweet Chats 30+ networking, learning, and discovery opportunities for communications professionals. Journalists, content curators, community managers, writers or graphic [...]

Using Neuroscience to Improve your Content Marketing I recently had the pleasure of sitting in a presentation by Dr. Carmen Simon, the co-founder of Memzy. Carmen is an experienced cognitive [...]