Archetypes

The Ruler Archetype Culture In Allegory’s CultureTalk survey, one of the ways organizational culture is measured is by aligning survey results against Carl Jung’s 12 archetypes. These [...]

Writers, designers, architects, musicians, and even mechanical engineers – there’s a special culture out there where people use creative foresight to build, present, and perform. These Creator [...]

A positive light doesn’t always shine on leaders in tough times. Sometimes they’re severely criticized for powerful, decisive actions (and sometimes they deserve it). Yet, sometimes their actions [...]

The jester archetype is present in organizations that help us enjoy life. They show us how to laugh, how to smile, and strive to make someone's day a little brighter. Whether its Fortune 100s or [...]

Why Rick Blaine is a Leader Rick Blaine is the protagonist in Casablanca; and, more famously, the quintessential Humphrey Bogart. Beside the fact that Rick/Humphrey immortalized the chic, iconic [...]

It’s April, 1963 and Martin Luther King, Jr. is sitting in a jail cell in Birmingham, Alabama. Someone has just smuggled in a newspaper containing “A Call for Unity,” a piece [...]

The Explorer Archetype “Don’t fence me in” – The Explorer An Explorer organization values individuality, independence, self-actualization, new experiences, growth, and change. [...]