Everyperson

Maybe I missed my calling as a psychologist, but since I joined the team at Allegory Studios, I have begun seeing the world in archetypes. Stores I frequent; people I meet; ads I see. Just about [...]

Know your archetype, know your audience A lesson in branding and culture If you’ve turned on the news at all in past years you may have heard that J.C. Penney is having some problems, or [...]

Brand Archetype Case Study Unique Venues The Unique Venues leaders came to Allegory Studios with a desire to refine their brand. They discovered that crafting an authentic brand story is an [...]