Powerful Storytelling: The Winter Olympics
Gold-worthy advertising The Olympics serve as a playing field for the world’s best athletes and their talented advertising teams. Accordingly, advertising campaigns are geared up with this year’s [...]
The Hero, Magician, and Revolutionary Archetypes
Successful brand messaging is often delivered through stories. And to be good storytellers, it’s important to know your characters well. Allegory Studios utilizes Jungian archetypes to help [...]
Storytelling for Business
Organizations are like people. They have their own unique energy. They have personality. They each have a story to tell. And like people, they attract the most interest when they look, sound and [...]
Who Is Your Favorite Hero?
We all have one. Some are disguised as Spider Man. Others, like Gandhi prefer to come-as-they-are. Often, they fight for the underdog. Heroes bring out the best in us. We are inspired by them – [...]