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Archetypal Branding and Marketing Services
  • About
    • Our Story
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    • Why Stories?
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Hero

Archetypes » Hero
 A 3-D Print Brochure for an Innovative Transportation Brand

A 3-D Print Brochure for an Innovative Transportation Brand

June 26, 2014
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 The Story of an Allegory Rebrand: Introducing Performance Industrial

The Story of an Allegory Rebrand: Introducing Performance Industrial

May 16, 2014
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 Powerful Storytelling: The Winter Olympics

Powerful Storytelling: The Winter Olympics

January 17, 2014

Gold-worthy advertising The Olympics serve as a playing field for the world’s best athletes and their talented advertising teams. Accordingly, advertising campaigns are geared up with this year’s [...]

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 The Hero, Magician, and Revolutionary Archetypes

The Hero, Magician, and Revolutionary Archetypes

May 14, 2013

Successful brand messaging is often delivered through stories. And to be good storytellers, it’s important to know your characters well. Allegory Studios utilizes Jungian archetypes to help [...]

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 Storytelling for Business

Storytelling for Business

June 14, 2012

Organizations are like people. They have their own unique energy. They have personality. They each have a story to tell. And like people, they attract the most interest when they look, sound and [...]

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 Who Is Your Favorite Hero?

Who Is Your Favorite Hero?

May 31, 2012

We all have one. Some are disguised as Spider Man. Others, like Gandhi prefer to come-as-they-are. Often, they fight for the underdog. Heroes bring out the best in us. We are inspired by them – [...]

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Allegory
153 Regent Street, Studio 2010
Saratoga Springs, NY 12866

518 580 1987
tellmystory@allegorystudios.com

Recent Posts
  • Allegory Wins Two Awards for Top Marketing Campaign and Website
    Allegory Wins Two Awards for Top Marketing Campaign and Website
    February 6, 2018
  • The Impact of Infographics: How many words are they worth?
    The Impact of Infographics: How many words are they worth?
    September 21, 2017
  • Meet the Glassbox Brand
    Meet the Glassbox Brand
    September 15, 2017
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In their own words
  • Our website is the best weapon in our business development arsenal right now. It speaks for us and we’re confident Allegory’s design and navigation structure will guide visitors where they need to go to choose us as their architect.
    Brett Balzer, Balzer and Tuck ArchitecturePartner
  • Allegory's work recognized that everything we do here is tied to our culture. The driver campaign was executed beautifully and continued to make Nussbaum stand out in our industry.
    Brent Nussbaum, Nussbaum TransportationCEO
  • Allegory's thoughtful and incremental education leading the group through the brand process created an attitude of investment and consensus. That is not an easy task with a bunch of know-it-all lawyers and the Allegory team mastered it!
    Susan Farley, Esq., Heslin Rothenberg Farley & MesitiPartner
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