Innocent

Meet the hemp plant, marijuana’s sober cousin. Both come from the cannabis plant. The difference is that hemp contains virtually no THC, the compound that gets you high, but does contain higher [...]

Maybe I missed my calling as a psychologist, but since I joined the team at Allegory Studios, I have begun seeing the world in archetypes. Stores I frequent; people I meet; ads I see. Just about [...]

The Innocent Archetype Life as it should be In the Innocent world, life is simple, uncomplicated and good. Across the board, they encourage us to get out of the fast lane and find happiness [...]

The story of Ivory Soap Lead by the Innocent Archetype We’re going to go ahead and say that Ivory Soap, one of P&G’s iconic brands and very first products, changed the world. It [...]

The Innocent Archetype “Every cloud has a silver lining” – The Innocent Get ready to set the mood with some quintessential Innocent songs like Bob Marley’s “Three Little [...]

Storytelling for brands and corporate culture is the art of providing a deep contextual meaning for your consumer or employees; helping them to become vested in your vision. The characters in [...]

An Innocent Archetype Lemonade Recipe Tangy, sweet, and refreshing. One sip of fresh homemade lemonade sparks memories of breezy summer days spent poolside and nights passed amidst the giddiness [...]

Storytelling is an art that connects people at a deep, emotionally-charged level. When we use an archetypal story as a basis for marketing, we are able to communicate in a compelling and [...]