Meet the Jester Archetype

The jester archetype is present in organizations that help us enjoy life. They show us how to laugh, how to smile, and strive to make someone's day a little brighter. Whether its Fortune 100s or [...]

Apps for the Archetype

Maybe I missed my calling as a psychologist, but since I joined the team at Allegory Studios, I have begun seeing the world in archetypes. Stores I frequent; people I meet; ads I see. Just about [...]