Jester

The jester archetype is present in organizations that help us enjoy life. They show us how to laugh, how to smile, and strive to make someone's day a little brighter. Whether its Fortune 100s or [...]

Maybe I missed my calling as a psychologist, but since I joined the team at Allegory Studios, I have begun seeing the world in archetypes. Stores I frequent; people I meet; ads I see. Just about [...]