Sage

Meet the hemp plant, marijuana’s sober cousin. Both come from the cannabis plant. The difference is that hemp contains virtually no THC, the compound that gets you high, but does contain higher [...]

Contrast all of this with the Starbucks’ Explorer archetype. Those of you true-to-self Explorer’s will automatically say Starbucks is better, more authentic, and even more fulfilling. You [...]

Maybe I missed my calling as a psychologist, but since I joined the team at Allegory Studios, I have begun seeing the world in archetypes. Stores I frequent; people I meet; ads I see. Just about [...]

Last year, Beth Carroll, founder and managing principle of Prosperio Group, approached Allegory with a desire to evaluate her company’s vision, mission and strengths against its marketing [...]

Storytelling for brands and corporate culture is the art of providing a deep contextual meaning for your consumer or employees; helping them to become vested in your vision. The characters in [...]