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Archetypal Branding and Marketing Services
  • About
    • Our Story
    • Our Team
    • Our Clients
    • Awards
    • Careers
  • CultureTalk
  • Brands
    • Why Stories?
    • Brand Process
    • Brand Workshops
    • What’s Your Archetype?
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    • Website Design & Development
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  • Inbound
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Branding

Branding
 Meet the Glassbox Brand

Meet the Glassbox Brand

September 15, 2017

We built Allegory around this idea – that the stories that capture your underlying passions, purpose, and the whys and hows of your organization – are the story. And when we can articulate THAT [...]

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 A Year to Remember in Marketing

A Year to Remember in Marketing

December 30, 2014

Team Allegory gathered on December 15 to celebrate the season, reflect on accomplishments and set bold goals for 2015 that include launching a new business and an exciting tool for assessing [...]

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 Branding Case Study: A Hemp Supplements Start-up

Branding Case Study: A Hemp Supplements Start-up

December 23, 2014

Meet the hemp plant, marijuana’s sober cousin. Both come from the cannabis plant. The difference is that hemp contains virtually no THC, the compound that gets you high, but does contain higher [...]

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 From Behavior to Culture – How to Inspire Change

From Behavior to Culture – How to Inspire Change

November 26, 2014

The behaviors of a group of people are what create the culture of an organization. If you want to create a culture shift, it's time to look at your behavior.

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 The Making of a Great [Brand] Story

The Making of a Great [Brand] Story

September 21, 2014

The best stories draw from our own experiences, confirming truths that imitate the deeper understanding of who we are. Despite the graphic language filmmaker Andrew Stanton uses to make a point [...]

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 Build a Better Brand Standards Guide

Build a Better Brand Standards Guide

August 11, 2014
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 Company Culture: Are your customers just like you?

Company Culture: Are your customers just like you?

July 10, 2014

Contrast all of this with the Starbucks’ Explorer archetype. Those of you true-to-self Explorer’s will automatically say Starbucks is better, more authentic, and even more fulfilling. You [...]

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 Allegory Studios’ Marketing Column in Saratoga Today – June 27, 2014

Allegory Studios’ Marketing Column in Saratoga Today – June 27, 2014

June 27, 2014
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 Dove Men+Care Shares Real Dad Moments

Dove Men+Care Shares Real Dad Moments

June 11, 2014
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 Branded at the Airport – A lesson in “real, live experiences”

Branded at the Airport – A lesson in “real, live experiences”

May 27, 2014
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Allegory
153 Regent Street, Studio 2010
Saratoga Springs, NY 12866

518 580 1987
tellmystory@allegorystudios.com

Recent Posts
  • Allegory Wins Two Awards for Top Marketing Campaign and Website
    Allegory Wins Two Awards for Top Marketing Campaign and Website
    February 6, 2018
  • The Impact of Infographics: How many words are they worth?
    The Impact of Infographics: How many words are they worth?
    September 21, 2017
  • Meet the Glassbox Brand
    Meet the Glassbox Brand
    September 15, 2017
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In their own words
  • Our website is the best weapon in our business development arsenal right now. It speaks for us and we’re confident Allegory’s design and navigation structure will guide visitors where they need to go to choose us as their architect.
    Brett Balzer, Balzer and Tuck ArchitecturePartner
  • Allegory's work recognized that everything we do here is tied to our culture. The driver campaign was executed beautifully and continued to make Nussbaum stand out in our industry.
    Brent Nussbaum, Nussbaum TransportationCEO
  • Allegory's thoughtful and incremental education leading the group through the brand process created an attitude of investment and consensus. That is not an easy task with a bunch of know-it-all lawyers and the Allegory team mastered it!
    Susan Farley, Esq., Heslin Rothenberg Farley & MesitiPartner
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