Web Design

A website is like a home. It has a unique address, provides a window into what is most important to a company, and builds a relationship with everyone who enters. The User Interface (UI) and the [...]

You know you need a website. But do you really know why? The way websites are used, and what we expect from them, continues to evolve at an almost immeasurable speed. But, in case you need a [...]

Whether you’re a fan of the movie Mean Girls [you know every single word], or animal analogies make you smile [puppies make everyone happy], here are five areas you need to focus on if you are [...]

Long-tail, short-tail, SEO, PPC…keyword strategy has a language of its own, and it can seem overwhelming to a lot of businesses. So they just don’t bother. But if you aren’t doing at least some [...]

We have five awesome new websites that have launched recently and it’s about time we did a roundup to tell you all a little bit about each one!

Last year, Beth Carroll, founder and managing principle of Prosperio Group, approached Allegory with a desire to evaluate her company’s vision, mission and strengths against its marketing [...]

Re-doing your website? Master your own domain. There are probably a hundred ways for a business owner to get themselves in a bind with service providers, perhaps even more. One seemingly small [...]