Cynthia Forstmann has a passion for storytelling. As an archetypal explorer, she works with individuals to uncover and connect the hidden symbols, patterns and passions that give their lives and work meaning. As a founding partner and brand strategist at Allegory Studios, she helps organizations design authentic brands and marketing programs that are driven from a place of authenticity and deep awareness.
A background in psychology led to her fascination of Carl Jung’s archetypes in organizational culture and brands. She studied with Jungian researcher, Carol Pearson, Ph.D., and is certified to administer the Cultural Insights Survey developed by Pearson.
Calling upon her own explorer and creator archetypes, Cynthia has been instrumental in pushing Allegory forward, architecting the archetypal branding process, introducing inbound marketing services, developing small business marketing workshops, and launching the CultureTalk Survey System.
Cynthia facilitates strategic focus groups with executives, boards, marketing, PR and HR directors and other leaders who share a stake in the culture and communications of any group. She has led award-winning rebranding projects such as the Walking Mountains Science Center, and designed customer acquisition programs that blend traditional and inbound strategies. She is a certified Inbound Marketing Specialist.
Her career spans 25 years and multiple industries, including transportation, health, finance, telecom, tourism and professional services. She has worked with Marriott, Keystone Resort, XO Communications and other national clients. Prior to co-founding Allegory, Cynthia worked for two national trade associations in Washington, D.C., and as a marketing consultant for well-known businesses and entrepreneurial start-ups.
Known for her warmth and humor, Cynthia speaks to diverse audiences across the country about the power of story in creating team culture, inspiring purpose, and enhancing fulfillment. She is both a teacher and a student, sharing Allegory’s approach and continuing to learn from the experiences of others.
Cynthia’s outside pursuits include exploring the world through skiing, hiking, travel and yoga. She loves exotic teas, red wines, hearty soups, complex novels and movies about young people overcoming adversities.
She is personally inspired by American Dancer, Martha Graham: “There is a vitality, a life force, an energy, a quickening that is translated through you into action, and because there is only one of you in all time, this expression is unique.”