Bringing in the right prospects.

Navigate the four steps to success

Quality over Quantity

A crowd at your tradeshow is great. Website traffic, even better. But what’s the value of quantity if there’s no quality? Allegory’s goal is to help you attract the best possible customers for your company with targeted marketing strategies.

Who’s the ideal customer?

We’ll help you define your buyer personas – the “deep dive” version of target audience. We go beyond just demographics to map out the people you want to do business with. What are their goals, challenges, and pain points? What would you help them solve and why would they object? The more you know, the more efficient and effective you can be.

HubSpot InfoGraphic-03

Image courtesy of HubSpot

Tools to Attract

Our team can do the heavy lift or act as a strategic partner to help you attract your ideal customers with:

Website Design and Development

We believe that all roads, online and off, should lead your prospects to your website. Master the online space with savvy SEO and an integrated digital presence.


Blogging is the single best way to attract visitors online. Have a great idea? Our copywriters are trained to convert your ideas into tools for attracting prospects.


Sometimes traditional is just what you need. Allegory’s beautifully crafted pieces will withstand the test of time.


Video is no longer a choice, it’s a must for savvy marketers. Connect with your audience in a popular medium that folks love to love.


Need something stunning? We’ve got you covered. Our design team is top-notch and will make your advertising campaigns sizzle.

Public Relations

Our copywriters know what to say when you need it most. Sometimes it’s nice to have an old hand on your team, and we know the ropes.

Trade Shows

There’s a lot of competition out there, but we’ve built displays with a noticeable difference. From your displays to your promo items, we’ll make sure you make an impact.

Social Media

Overwhelmed by options? Feeling pressured to be everywhere at once? Don’t worry. You can work smarter, not harder, by building powerful platforms in the right places for your ideal customers.


Search engines aren’t going away and optimization is more than just keywords. We have the technical skills and the digital strategy to impact search results and attract the right audience.

What is inbound marketing?
Our free ebook has the answer.

Learn more