Brand Development, Website, PR, Collateral
One client at a time, American Natural Gas (ANG) is reducing the transportation industry’s carbon footprint through the design and development of compressed natural gas stations for heavy-duty trucks.
In a fast-moving, competitive landscape, the company had made a name for itself by focusing on users and improving the fueling experience. But, on the leading edge of opportunity, and with multiple acquisitions on the horizon, the CEO of ANG needed to elevate the company’s positioning from start-up to industry-leading expert and compete against major national energy companies.
Allegory worked with ANG to brand and refine its voice in marketing and public relations. Deliverables included tagline, brand language, website copy and design, PR representation, event planning, sales collateral, and assistance with RFPs.
First-class photography, a custom and interactive ‘station locator’ map, engaging web copy, and robust functionality for media relations. Allegory designed and developed a website for ANG to support the company’s tenacious drive to scale quickly and step into the limelight at the top of its industry. Setting the precedent with many ‘firsts’ amongst its competitors, the website has become a showcase business tool for engaging investors and closing deals with customers.
When ANG had the opportunity to propose work to Frito-Lay, Inc., Allegory was a strategic partner, becoming a natural extension of the team. Offering project management, copywriting, and vendor communications, Allegory was able to guide ANG through the completion of a complex, 200-page proposal.
Result: Winning a multi-million dollar project, the largest yet for the fast-growing company.
Through strategic relationships and targeted messaging, Allegory garnered dozens of positive articles on ANG in the following nation-wide transportation industry publications:
From PR strategy, talking points and media relations, to on-the-ground vendor management and hands-on event logistics, Allegory was a pivotal partner as ANG hosted ribbon cutting events across the country.
Result: Nation-wide recognition of ANG and its innovative CEO
In alignment with strategic marketing and business goals, Allegory’s submission won the CEO the prestigious honor of receiving the 40 under 40 award from the Albany Business Review.
Result: Winning the CEO a 40 under 40 award from the Albany Business Review
Embrace the opportunity to reimagine tomorrow. That’s our mission at ANG, because the future is within reach and we bring you closer.
Cleaner, safer, quieter. We believe CNG can be your competitive advantage. Loyal and supportive, we’re with you on the road to sustainability, inspiring you to reach higher.
Around the clock, at every location, we do whatever it takes to keep fuel flowing and fleets on the road. We’re dedicated to improving the entire experience as we change perspectives, increase potential, and move the industry forward.
While others build their stations, we build to your specifications. Because we listen for what you need and focus on your business goals. New or long-time users, CNG or Renewable CNG, we deliver high-quality solutions and promise performance. And when ANG leads your project, converting is easier and ROI arrives earlier.
We believe in showing up – for our team, our clients, and our planet. From executive handshake through driver orientation, we make sure everyone involved feels comfortable and confident. And with our strategic partners at our side, we believe we have the potential to make a serious difference.