Saratoga County Chamber of Commerce

Brand Development, Print Collateral, Van Wrap

Brand Archetypes:
Learn more

Project Overview

After 40 years with a highly recognized and successful leader, the Saratoga County Chamber of Commerce transitioned to a new president. The organization engaged Allegory for a fresh take on the chamber brand – one that would update perceptions throughout the county and lead it into the future while honoring its legacy and many accomplishments.

Five years later, with significant changes in its financial model and the loss of healthcare benefits for members due to Obamacare, Allegory returned to remeasure the chamber’s culture and fine-tune messaging to reflect changes.

Project Deliverables

A culture audit was conducted with staff and stakeholders to measure the archetypal patterns predominant in the organization. Brand language was developed, as well as supporting materials including a member’s benefit booklet, a membership sales brochure and a wrap for the mobile Visitor Van that travels to county-wide events.

We Believe…

This Chamber changes things.
In opening doors and closing deals.
Connecting communities moves us forward.
In joining forces to support our Veterans and first responders.
It takes a practical approach to implement inspiration.
In convening creative ideas and positive partnerships.
Membership is an investment in the future, built on our 100 years of success.
For you to be visible, we must be vocal.

Sometimes you have to make noise to get things done.
Cutting a ribbon celebrates a dream come true.
When entrepreneurs find a way to SCORE, we all win.
Being a healthy place to live is good for our economy.
Bolder boards innovate to build better communities.
Our friends and followers Love Saratoga as much as we do.
In pulling out all of the stops to bring tourists into Saratoga County.
Our advocacy advances opportunity from the Twin Bridges to the Town of Day.

“Our Archetypal profile has become the foundation of everything we do. Frankly, I can’t imagine how we functioned before. The way we communicate, build partnerships, even pick what to put on the top of our newsletter – it’s all become dramatically more authentic.”

TODD SHIMKUS
Saratoga County Chamber of Commerce