Shaeffer Hyde Construction

Branding

Project Overview

George Shaeffer Construction Company had been building luxury homes in the mountains of Colorado for 35 years, but with a new leader at the helm, it was a good time to refresh their brand. The new name, Shaeffer Hyde Construction, recognized the roles of both the company’s founder, George Shaeffer, as well as their new president, David Hyde.

Project Deliverables

The updated name and redesigned logo were announced in an advertorial spread in the Bravo Vail magazine. Allegory designed an elegant tri-fold client announcement piece, as well as new brand collateral including signage, letterhead, business cards and a template for their proposals. The impact of Shaeffer Hyde Construction’s new brand has been immediate and continuous with increased press coverage and visibility in the community.