Brand Development, PR and Advertising, Print Collateral
A new charter school founded in Eagle County, Colorado, needed to bring together educators, parents, students and the local community around a model of education that broke tradition with Colorado public schools. Built around the Revolutionary Archetype, the ‘Go Boldly’ brand became a rallying cry for the school as it sought to define its purpose and establish itself as a viable school of choice.
Allegory’s brand work was a bright light in the first year of our charter school. Amidst a sea of challenges and opposing points of you, Allegory helped us express our founding principles in a way that built excitement; it’s a story that continues to inspire us.
A group of parents were looking for a different opportunity in public education. They formed a K-8 charter, hired an award-winning principal, researched the latest curriculums and marketed the new school to teachers and students. The brand project became a pivotal event that forged a strong bond amongst founding families and staff. It proved to the local community that this impassioned start-up was here to stay.
Stone Creek Charter’s Brand Deliverables included:
• Logo Artwork
• Corporate ID materials
• Launch events – staff, board, school, community
• Print Advertising
At Stone Creek Charter School, we believe that every child has within, the possibility for greatness. When they step through our doors, they begin a journey of self-discovery; one through which they come to know their own potential. We will surround them in a learning environment that is Provocative Stimulating Interactive Inspirational Thought Provoking Challenging Bold.
Our students are challenged daily and held accountable in skillful ways that empower. They learn the “high” that comes with applying one’s self and learning something important. Students feel the satisfaction of that kind of accomplishment. Through our learning culture, they are taught the importance of working hard, thinking hard, and how to persevere through difficult problems. We explore programs that inspire children to think the thoughts and take the actions that lead them in the direction of fulfilling their greatest potential. Here, no child will come to the faulty conclusion that there are only a few great people in the world and I will never be one of them. Rather, each child will think, “I walk among the great. I learn great things. I study the knowledge of the ages and I consider the kinds of questions whose answers will be in the future.” And what will come to their minds is not an answer, but a very intriguing question… HOW WILL I BE GREAT?
Our students believe in their own capabilities and have the confidence to succeed in extraordinary ways. They learn to organize themselves and their time, to motivate themselves to excel, to do their best, to monitor their own self-talk, and to remove limitations that they have already put on themselves. As we challenge our students to go boldly, each step on the journey inspires learning and growth, new confidence, and an ever-greater perspective of the world.
DEVELOP THE MIND — It’s more than learning how to read, write, and do math calculations. Our students need to know how to survive and compete—not just in their own community—but in the world. As their minds grow, they can bring together disciplines, skillfully collaborate with others, think deeply, take risks, and create original ideas based on what they have learned.
EXCITE THE SPIRIT — Knowledge comes to life when students experience what they are learning through music, visual art, language and literature. Our programs emphasize academics and critical thinking, but also encourage an understanding and appreciation of the arts, other cultures, and one’s self. As our students learn to enjoy life’s many perspectives, we prepare them to live rich and interesting lives.
CHANGE THE WORLD — From courage and excellence, to generosity and reliability, our students are immersed in a culture that teaches and upholds virtues. Through our strong character development program and a commitment to community service, they are developing integrity, compassion and empathy. Surrounded by innovation and ideas, our students learn that change is possible. Here, children will find their greatness and go boldly to make the world a better place.
Stone Creek’s first website helped streamline communications and build confidence that the school was viable. It included an online calendar, store, registration and classroom updates.
Over several years, Allegory supported enrollment marketing and fundraising events with advertising and PR.
• Recruiting campaigns
• Advertising copy and design
• Annual Reports
• Fundraising Campaigns
• Public Relations Campaign