Archives

Announcing CultureTalk An Organizational Culture Survey System Zappos, Starbucks, Google and Netflix – they all have something in common. They’ve made the news for talking about culture. Why now? [...]

The Ruler Archetype Culture In Allegory’s CultureTalk survey, one of the ways organizational culture is measured is by aligning survey results against Carl Jung’s 12 archetypes. These [...]

A magician is a tenacious, passionate person who believes they can inspire change or do the impossible...and they won’t stop being convincingly dramatic until it's complete. When a magician [...]

Contrast all of this with the Starbucks’ Explorer archetype. Those of you true-to-self Explorer’s will automatically say Starbucks is better, more authentic, and even more fulfilling. You [...]

Maybe I missed my calling as a psychologist, but since I joined the team at Allegory Studios, I have begun seeing the world in archetypes. Stores I frequent; people I meet; ads I see. Just about [...]

In the spirit of the season we wanted to share a fun way to say, “Happy Holidays”! Please enjoy our infographic on font choices in branding…