The marketing landscape has never been wider with more ways for companies of any size to reach prospects in any location. The opportunity can be overwhelming, so where do you begin? At Allegory, we believe that connecting with new customers is about engaging them in conversations that educate, inspire, and connect.
As a standard, search engines stand between you and your potential customer. Unless someone already knows you, they are approaching a search engine with their questions OR they are heading right to a digital platform where they expect you to be – such as Yelp, Facebook, or TripAdvisor. If you optimize your online properties for a great user experience, you will by default also be making them search engine happy.
It’s less about where you should be and more about where people expect you to be. Therefore, where you belong is dependent on your audience. If you manage a hotel, then your guests will be looking for reviews and photos on TripAdvisor. If you’re a dentist, then new clients may be reading personal recommendations on Facebook. You don’t need to be everywhere, just the places that count for your target audience.
Whether it’s Pinterest, Facebook, Twitter, Google+, Yelp, TripAdvisor or the like – Allegory can take the pressure off by making recommendations for your industry and assist in managing your social spaces if that is right for you. Don’t work harder, work smarter. The social landscape is an opportunity to level the playing field for companies of all sizes and shapes.
I just wanted to share how inspiring this entire re-branding effort has been. I’ve been involved in two other branding projects that had under-whelming results. This, on the other hand, has been impressive.
Thank you. Thank you. Thank you. I’m very excited about the future and the board is too. Your guidance has helped make us a stronger organization.
High marks to Allegory for their creativity. They took the time to get to know our business and brought that understanding into every detail — from business cards and announcements to ads and videos.