Education Marketing: An Evolving Approach

Founding principles and core offerings. Academic standings and endowed educators. Campus experience. There was a time when you could create a mailer and control the story. But the scale of today’s marketing platforms takes a whole new level of strategy and commitment.

Telling Stories that Sell Schools

Whether your goal is to raise money, grow enrollment or engage a campus community, you need a strong message that captures attention and creates a connection. One that meets the needs of many – from parents and students, to teachers and boards, to the community at large. One you can introduce across a digital landscape, inspiring others to share in a positive light.

Allegory’s educational marketing experience is diverse. We’ve rebranded an educational center that teaches science to local school students and adults, helping them launch a capital campaign and build a new campus. We’ve run referendum campaigns for school districts seeking capital improvements. We’ve helped launch a start-up charter, introducing a brand and recruitment campaign that challenged the local school district. We helped a technology company expand its educational partnerships, growing market share and positioning itself for acquisition.

Raising the bar on education marketing, we can help you:

  • Create a school brand that reflects the true culture of your institution;
  • Build a connected, mobile web presence that educates, engages and compels action;
  • Design multi-faceted recruitment campaigns through social and online marketing;
  • Implement fundraising campaigns that meet performance marks;
  • Strategically communicate referendum appeals;
  • Align business & community partnerships to support goals;
  • Garner media coverage of keystone events.

Example Education Projects

Full-scale or fast-hitting, we love the challenge of getting the good word out about education.

Representative Education Clients


  • 2011 Rebrand 100 Award of Merit, Walking Mountains Science Center