Founding principles and core offerings. Academic standings and endowed educators. Campus experience. There was a time when you could create a mailer and control the story. But the scale of today’s marketing platforms takes a whole new level of strategy and commitment.
Whether your goal is to raise money, grow enrollment or engage a campus community, you need a strong message that captures attention and creates a connection. One that meets the needs of many – from parents and students, to teachers and boards, to the community at large. One you can introduce across a digital landscape, inspiring others to share in a positive light.
Allegory’s educational marketing experience is diverse. We’ve rebranded an educational center that teaches science to local school students and adults, helping them launch a capital campaign and build a new campus. We’ve run referendum campaigns for school districts seeking capital improvements. We’ve helped launch a start-up charter, introducing a brand and recruitment campaign that challenged the local school district. We helped a technology company expand its educational partnerships, growing market share and positioning itself for acquisition.