Marketing for Transportation and Logistics Companies

You are ‘the backbone of the economy’ – enabling commerce across the world. Yet your success rides on thin margins, the fine lines of regulation, and disruptive technologies that keep changing the game. To boot: recruitment is highly competitive within the industry and without, making forward momentum an equation that’s hard to crack.

We know Transportation and Logistics

Allegory understands the ins-and-outs of supply and demand and moving goods from the loading dock to the manufacturing line, just in time. We’ve watched dispatchers work their lanes, toured data centers and warehouses, taken in the world from a cab window and shared endless conversations with people at home on the road. We know you can’t stand still in an industry that moves 24-7.

Some of our very first clients taught us that ‘without trucks, America stops.’ It fueled a passion for shifting perceptions and elevating conversations. Over the years, we’ve helped our clients move beyond commodity-based marketing to shape their unique stories for customers, employees, shareholders and the public. Often, we’ve pushed them out-of-their comfort zone and onto the front pages of industry news or expert panels at major events.

We work with companies that are ready to stand out.

  • Brands are built from the inside-out. We uncover the unique culture of your company as a powerful starting place for language and art that reflects strengths and builds alliance.
  • Recruiting is paramount as profit depends on capacity. We position employment brands so a right-fit frontline understands your culture before they ever sign.
  • We stay ahead of marketing trends so your recruiting campaigns keep pace. From employment-focussed websites and digital footprints, to marketing automation and workplace awards, we keep your name out front.
  • Your fleet can serve as a traveling billboard and attractive trucks wraps help you stand out.
  • Do you need to shift culture internally to support rapid change? Once you’ve built the team, it takes an ongoing communications effort to keep them engaged and onboard.
  • As your business model evolves to meet ever-changing demands, we tell that story too, helping customers appreciate your partnership in solving their challenges.

Our Transportation & Logistics Work

From rebrands and recruiting websites, to billboards, truck wraps, and online marketing campaigns, we can get your innovations the attention they deserve.

Representative Transportation & Logistics Clients

Staying on top of an industry that never stops

You’ll find Transport Topics on our desk and Inbound Logistics in our in-box. We’re connected with industry media that tackle trends in supply chain management and recognize excellence in delivery. We’ve spoken at TMSA, ATA and TCA events, sharing client collaborations and industry insights.


  • 2014 Compass Award; Award of Merit, Web-Based Sales and Marketing, from the Transportation Marketing & Sales Association (TMSA) for Prosperio Group
  • 2012 Compass Award; Best in Class, from the Transportation Marketing & Sales Association (TMSA) for Nussbaum Transportation
  • 2011 Compass Award from the Transportation Marketing & Sales Association (TMSA) for Nussbaum Transportation
  • 2006 Compass Awards from the Transportation Marketing Communications Association