Busyness without business is a signal that you need a stronger marketing program. If you find your “marketing to-do list” growing without the ability to tie increased efforts to increased bookings, it may be time to hit the pause button.
You know you need a website. But do you really know why? The way websites are used, and what we expect from them, continues to evolve at an almost immeasurable speed. But, in case you need a breath of fresh air, here are four straight-forward ways to think about your website.
Improve Your Creative Process to Build More Successful Concepts At the Inbound 2014 Conference in Boston, I attended a great session with Mark Johnstone, the VP of Creative at Distilled, an online marketing agency with offices in London, New York, and Seattle. The presentation, called “Big Client Ideas: How to Make Them Happen” lured me […]
Allegory's process does not create the brand. Reality is, the brand is already inside you. The process reaches deep, pulls that brand out of you, puts it on the table in front of you and says "Here I am. I've been waiting patiently the whole time just waiting to be given permission to come out and play.” Allegory then creates the design and language and shows you how to convey it to the people you most want to talk to.
Our marketing program had lost direction as we reinvented ourselves year after year. Allegory brought a strategic approach to our messaging that allows us to be authentic, compelling and consistent. We are saving significant dollars as the program continues to roll out because our story is strong and will stand the test of time.
This has been one of the best investments I have made in my business! Allegory helped capture our brand story and express our vision. At the time, I didn’t totally understand why branding was so important. Now I know and refer back to the materials we created all the time for all our advertising and correspondence.