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What's Your Archetype?

A 10-question quiz to uncover the hidden patterns of your brand and culture.
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Brand Audit

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From The Blog

Inspirations to build your brand and promote your business

  • A Story of the Magician Archetype
    A Story of the Magician Archetype
    A magician is a tenacious, passionate person who believes they can inspire change or do the impossible...and they won’t stop being convincingly dramatic until it's complete. When a magician finishes a project, people often say, "Wow! How did you do that!?" They bring about transformation, inspire others with their lively spirit, and turn ideas into action.
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  • Just Not That Into You: Why Prospects Aren’t Engaging With Your Company
    Just Not That Into You: Why Prospects Aren’t Engaging With Your Company
    Desperate. It’s not a word with positive connotations. And maybe you don’t realize that “desperate” is what you are exuding with some of your marketing tactics. In a breakout session I attended at the Hubspot 2014 conference, Phil Harrell, the VP of Hubspot’s corporate division, talked about why marketing to prospects in any industry is […]
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  • Four Steps to a Marketing Program that Sells
    Four Steps to a Marketing Program that Sells
    Busyness without business is a signal that you need a stronger marketing program. If you find your “marketing to-do list” growing without the ability to tie increased efforts to increased bookings, it may be time to hit the pause button.
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