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From The Blog

Inspirations to build your brand and promote your business

  • The Next Little {Marketing} Idea
    The Next Little {Marketing} Idea
    Think small. Not usually the mantra of our super-sized world. Isn’t bigger supposed to be better? Well, not always. One of my favorite challenges at the office is trying to think of some seemingly minor change that has the potential to make a big impact to your business…the low-hanging fruit, as they say. A small […]
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  • Case Study: Allegory Rebrands Prosperio Group
    Case Study: Allegory Rebrands Prosperio Group
    Last year, Beth Carroll, founder and managing principle of Prosperio Group, approached Allegory with a desire to evaluate her company’s vision, mission and strengths against its marketing messages through a rebranding process. Using this new understanding, we set out together to create an improved web presence designed as a business tool to attract leads and […]
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  • Master Your Own Domain
    Master Your Own Domain
    And, yes – I DO mean that literally. There are probably a hundred ways for a business owner to get themselves in a bind with service providers, perhaps even more. One seemingly small item that very few folks think about is control of their domain and everything associated to it.  Let’s take a look at […]
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