Long-tail, short-tail, SEO, PPC…keyword strategy has a language of its own, and it can seem overwhelming to a lot of businesses. So they just don’t bother. But if you aren’t doing at least some basic keyword optimization on your website, you are missing out on free publicity and potentially forsaking traffic to your website. If […]
Allegory's process does not create the brand. Reality is, the brand is already inside you. The process reaches deep, pulls that brand out of you, puts it on the table in front of you and says "Here I am. I've been waiting patiently the whole time just waiting to be given permission to come out and play.” Allegory then creates the design and language and shows you how to convey it to the people you most want to talk to.
Our marketing program had lost direction as we reinvented ourselves year after year. Allegory brought a strategic approach to our messaging that allows us to be authentic, compelling and consistent. We are saving significant dollars as the program continues to roll out because our story is strong and will stand the test of time.
This has been one of the best investments I have made in my business! Allegory helped capture our brand story and express our vision. At the time, I didn’t totally understand why branding was so important. Now I know and refer back to the materials we created all the time for all our advertising and correspondence.