A magician is a tenacious, passionate person who believes they can inspire change or do the impossible...and they won’t stop being convincingly dramatic until it's complete. When a magician finishes a project, people often say, "Wow! How did you do that!?" They bring about transformation, inspire others with their lively spirit, and turn ideas into action.
Desperate. It’s not a word with positive connotations. And maybe you don’t realize that “desperate” is what you are exuding with some of your marketing tactics. In a breakout session I attended at the Hubspot 2014 conference, Phil Harrell, the VP of Hubspot’s corporate division, talked about why marketing to prospects in any industry is […]
Busyness without business is a signal that you need a stronger marketing program. If you find your “marketing to-do list” growing without the ability to tie increased efforts to increased bookings, it may be time to hit the pause button.
Allegory's process does not create the brand. Reality is, the brand is already inside you. The process reaches deep, pulls that brand out of you, puts it on the table in front of you and says "Here I am. I've been waiting patiently the whole time just waiting to be given permission to come out and play.” Allegory then creates the design and language and shows you how to convey it to the people you most want to talk to.
Our marketing program had lost direction as we reinvented ourselves year after year. Allegory brought a strategic approach to our messaging that allows us to be authentic, compelling and consistent. We are saving significant dollars as the program continues to roll out because our story is strong and will stand the test of time.
This has been one of the best investments I have made in my business! Allegory helped capture our brand story and express our vision. At the time, I didn’t totally understand why branding was so important. Now I know and refer back to the materials we created all the time for all our advertising and correspondence.