Lessons from Inbound 2014: Your industry isn’t boring to your target audience. The Allegory team is back from our fabulous, re-energizing Hubspot Inbound 2014 marketing conference in Boston, and we all are chomping at the bit to share the information we learned! I attended a great breakout session with Dan Moyle from AmeriFirst Mortgage. Dan […]
We’re headed to Inbound 2014! Cynthia Forstmann, Rachel Spensieri, and Julia Ingersoll are all packed and ready to hit the road to learn what “drives the most innovative and successful business leaders of our time.” As a newly announced HubSpot Certified Silver Level Partner, the entire Allegory team is excited to ask questions, meet new people, […]
Allegory's process does not create the brand. Reality is, the brand is already inside you. The process reaches deep, pulls that brand out of you, puts it on the table in front of you and says "Here I am. I've been waiting patiently the whole time just waiting to be given permission to come out and play.” Allegory then creates the design and language and shows you how to convey it to the people you most want to talk to.
Our marketing program had lost direction as we reinvented ourselves year after year. Allegory brought a strategic approach to our messaging that allows us to be authentic, compelling and consistent. We are saving significant dollars as the program continues to roll out because our story is strong and will stand the test of time.
This has been one of the best investments I have made in my business! Allegory helped capture our brand story and express our vision. At the time, I didn’t totally understand why branding was so important. Now I know and refer back to the materials we created all the time for all our advertising and correspondence.